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1. What information we collect.
We may collect Personal Information from you or from other sources. “Personal Information” generally means information that might reasonably be used to specifically identify you and may include information such as:
- Contact information, such as your name, postal address, email address, phone number and/or mobile number;
- Demographic information such as gender, job information and company information;
- Age and/or date of birth;
- User name and password; and
- Geolocation data.
We do not intentionally collect data such as financial information or data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership.
- Areas or topics of interest;
- Browsing history, including the websites or other services you visited before and after visiting the Services;
- Device type, settings and software used;
- Device identification (“ID”), which is a distinctive number associated with a smartphone or similar handheld device, but is different than a hardware serial number;
- Advertising ID, which is a unique, user-resettable identification number for advertising associated with a device (e.g. iOS uses the Identifier for Advertising (or “IDFA”) and Android uses Google Advertising ID);
- Internet connection means, such as internet service provider (“ISP”), mobile operator, WiFi connection, service set identifier (“SSID”), International Mobile Subscriber Identity (“IMSI”) and International Mobile Equipment Identity (“IMEI”);
- Internet Protocol (“IP”) address, which is a unique string of numbers automatically assigned to your device whenever you access the Internet;
- Log files, which may include IP addresses, browser type, ISP referring/exit pages, operating system, date/time stamps and/or clickstream data, including any clicks on customized links;
- Web Beacons, which are electronic files that allow a website to count users who have visited that page or to access certain cookies;
- Pixel Tags, also known as clear GIFs, beacons, spotlight tags or web bugs, are a method for passing information from the user’s computer to a third party website;
- Local Shared Objects, such as Flash cookies, and Local Storage, such as HTML5;
- Mobile analytics to understand the functionality of our mobile applications and software on your phone; and
All of the above information is referred to collectively as “User Information”.
2. How we collect and use information.
We collect User Information across our Services, such as when you register for site membership or create a profile or account on any part of the Services; purchase a subscription, software license or product; sign up for emails, newsletters, bulletins, webinars or white papers; enter sweepstakes, contest, competition or prize draw; receive promotional information by SMS text message; participate in surveys; perform search queries on the Services, or otherwise communicate with us. We also collect User Information about you offline through telephone or direct mail efforts or from customers, vendors, suppliers, third parties and publicly available sources.
When you use the Services, we may combine Personal Information with Other Information we collect about you. We do this to improve the services we offer you and to improve the functionality of the Services and our ability to market or advertise to you those products or services that may be of interest to you. We may also combine information you have provided to us with information obtained from other sources.
If you choose to use our referral service to send an article to a contact or to invite a contact to become a member of a website, we will ask you for your contact’s email address or allow you to import your contacts from your email account’s address book. We will automatically send your contact a one-time email inviting him or her to visit the website. We may collect the username and password for the email account from which you wish to import your contacts, and will only use that information for that purpose.
Tracking technologies on the Services may be deployed by Best Michigan and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information for the purposes of learning more about you so we can provide you with relevant content and advertising.
We and our partners (including e-commerce partners, affiliates, and analytics providers) may also use technologies such as pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement to our server logs and other methods of traffic and response measurement; track users’ location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by these third-party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or other information or User Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage. To manage Flash Local Shared Objects please click here.
We use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to User Information.
3. Information regarding interest-based advertising.
Best Michigan and/or certain third parties collect information about you for online behavioral advertising (“OBA”) purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.
The specific providers we use for OBA are subject to change. For a list of some of the applicable providers, click here. For information about how to opt-out of tracking methods for these entities and others, click here.
We may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests, and who agree to maintain the confidentiality of this information. Some of these third parties may combine the Online Data with their own data about you to form a more detailed picture.
We may also engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements to them. We may share your User Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine User Information about you received from Best Michigan with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser.
4. What information we give to third parties.
Best Michigan provides User Information to third party companies and contractors who work on our behalf to provide us with specialized services, such as email message deployment, email address validation, merge-purge (identifying and removing duplicate addresses), subscription fulfillment, customer support and service, research, statistical analysis, cross-device user tracking, data and website hosting, marketing, advertising, and other data and transaction processing. These companies work on our behalf, are authorized by Best Michigan to obtain only the information they need to deliver the service, and are required to maintain the confidentiality of the information. We also engage third-party service providers for the purpose of processing the sale of subscriptions, to fulfill your orders for product purchases, to honor your request to be removed from promotional mailings, or other services. These service providers have access to or are provided with certain Personal Information (including credit card information) in order to provide us with the applicable service.
For some of our Services, we may make some information, such as the name of our users, their mailing address, phone number, email address—and in certain circumstances their employer’s name, company size and other industry data—available on a rental or other basis (e.g. sale) to third party providers of goods and services, for example, when such information is provided in connection with webcasts, white papers or other sponsored downloads. While many customers appreciate the communications they receive from the third party providers of goods and services to whom we provide lists of our customers, if you no longer wish to receive messages from individual providers, follow the unsubscribe link and instructions at the bottom of the provider’s message or contact the third party provider directly to be removed from their list.
When you use a co-branded service (a service operated with a partner of Best Michigan), or register or otherwise provide information on a co-branded site, you grant us permission to pass the information collected back to that partner. This may include third-party service providers whose services are embedded into and/or appear within the Services. Use of your information by such partners may be subject to their privacy policies as well as ours.
In order to help us sell advertising on the Services and otherwise publicize Best Michigan and its brands, we may share aggregate statistics that describe our online audience. Those statistics are often based on the information you provide when you subscribe, register, or browse the Services and describe, among other things, the demographics of our visitors.
Best Michigan and some of our advertisers use third-party advertising service companies to serve advertisements and perform related services when you visit the Services. Often, these third-party advertising companies employ cookie and other technologies to measure the effectiveness of website, app and email advertisements and to create a record of interaction with our content that they use in conjunction with their advertising which appears on other sites or applications, or for reporting website traffic, app use, statistics, advertisement data and/or other activities on the Services. We also engage third-party providers to assist with the segmentation of this data.
5. How you can change or control what is collected.
OBA. Best Michigan is a member of the Digital Advertising Alliance (“DAA”) in the U.S., E.U. and Canada and uses third-party assurance platforms to comply with the DAA principles. Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon , which helps users understand how their data is being used and provides choices for users who want more control. This icon is also on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.
The DAA Ad Marker Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your Online Data, how you can opt-out and more. If you would prefer that we not collect Online Data that may be used to help determine which advertisements to serve you, opt out by clicking this icon , which can be found on most of our web pages and mobile applications.
- European Union and Switzerland residents should visit the European DAA by clicking here.
- Canadian residents should visit the DAA of Canada by clicking here.
Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you “turn off,” purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.
Your Newsletter and Email Subscriptions. You can opt-out or unsubscribe to a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt-out of the newsletters or email list.
Push Notifications. We send you push notifications from time to time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your devices such as operating system and user identification information.
California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt-out of providing Personal Information, we do not respond to Web browsers’ “do not track” signals. California’s “Shine the Light” law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request, please submit your request in writing to:Best Michigan Media 2743 Henry St. #134, Muskegon, Michigan 49441
Attn: Legal Department
6. Information for users located outside the U.S.
The Services operate and are hosted in the United States and, depending on your country of residence, the submission of personally identifiable information to the Services may involve some transfer of User Information to the United States. You understand and consent to have any User Information you provide transferred to and processed in the United States. You should be aware that privacy laws in the United States may not provide protections equivalent to those of your country of residence.
Please note that we may use data collected by a third-party operator/licensee of localized versions or editions of Services.
Some or all User Information maintained by Best Michigan may be subject to transfer to another company in the event of a change of ownership of Best Michigan or sale of any part of Best Michigan. You will be notified via email and/or a prominent notice on our websites in the event of any change in ownership along with a material change of the uses of your Personal Information.
8. Other useful information regarding your privacy.
Security. We believe we use reasonable precautions to keep the Personal Information you disclose to the Services secure. However, we cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties. In certain instances, we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. You are ultimately responsible for the security of your email address and password.
Children. The Services are not intended for use by children, especially those under 13. No one under age 13 should provide any Personal Information or use our public discussion areas, forums or chats. Minors under the age of 18 are prohibited from making purchases on the Service or obtaining coupons or codes from the Services to purchase goods or services on third-party websites. If, notwithstanding these prohibitions, your children disclose information about themselves in our public discussion areas, consequences may occur that are not intended for children (for example, they may receive unsolicited messages from other parties). If it is discovered that we have collected Personal Information from someone under 13, we will delete that information immediately.
Data Retention. The time period for which we keep information varies according to the information’s use. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.
9. How you contact Best Michigan about any questions or concerns you may have.